Solihull Residential Lettings provide a specialist letting and management service in the heart of Solihull. They are one of the fastest growing letting and property management agents in the region.
Having worked with the company since 2011, seeing the business evolve over this period, there was an ever increasing need to reassess their web presence and online identity.
2017 saw a relaunch of the company’s online identity. Our approach started with the modernising of the existing company logo, followed by a complete website rebuild.
Before starting the website rebuild, we analysed Solihull Residential’s user activity from the existing website that had been gathered over previous years. We highlighted user trends across both desktop and mobile users, and earmarked any functionality that we found to be falling short of the current standards set by some of the more popular property portals.
The resulting website provides a mobile responsive search tool, for locating properties to let in Solihull and the surrounding areas. In addition, it also serves as a platform for promoting the company’s general services to both landlords and tennants. The website features a number of tools for the submission of application forms, property maintenance requests and much more.