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Jimmy Spices Birmingham

Summer Bonanza Promotional Campaign

Jimmy Spice’s are an all-inclusive world buffet restaurant situated on Birmingham’s popular Broad Street, best known for its bars, restaurants and late night entertainment venues.

As an effort to support the restaurant’s ongoing marketing and yearly promotional campaigns, Jimmy Spice’s came to us to put together a summer campaign aimed towards Birmingham’s busy footfall during the school holidays.

Large format display advertising for Birmingham restaurant
iPad showing email marketing campaign for Birmingham restaurant

The campaign was based around a 25% discount, which is activated upon a user filling out an online form and receiving a voucher.

Colab Digital promoted the campaign to almost 40,000 subscribers on the restaurants email marketing database and created partnering items such as billboard designs and posters.

We also coded the offer and set up the sign-up automation and unique voucher system, utilising the MailChimp distribution engine.


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