When Gateway to India opened its doors in late 2016, the restaurant management team had a clear idea of how the restaurant’s brand image had to be portrayed, they came to Colab Digital to execute that vision.
Working in partnership with large format and signage experts, the brand image and company ethos started to take shape, with logo design, brand identity and even tone of voice becoming set in stone at a very early stage.
A rustic and texturised looking appearance became the cornerstone for all forms of application, which included logo design, drink and food menus, discount cards, handout information, posters and email marketing.
Special attention was paid towards making sure that the authenticity of the restaurants roots shone through its marketing material. This was achieved via an upmarket, quality yet affordable feel being at the forefront of the brand.
